Digital printing differs from traditional, analog printing methods–such as offset printing–because digital printing machines do not require printing plates. Instead of using metal plates to transfer an image, digital printing
presses print the image directly onto the media substrate.

Digital production print technology is evolving quickly, and digital printing output quality is improving continuously. These advancements are delivering print quality that mimics offset. Digital printing enables additional advantages,
including:

• personalized, variable data printing (VDP)
• print-on-demand
• cost-effective short runs
• fast turnarounds

Digital printing technology excels at producing on demand and short print runs quickly and cost-effectively. Digital printing is also an ideal platform for personalization. If you want to easily modify images and messages using
variable data printing (VDP), then digital printing is the only way to go. With advancements in print quality and speed, digital printing’s previous disadvantages are quickly disappearing, and digital printing machines are
closing the gap on offset output.