Simplicity Matters

There’s an old saying that tells us “brevity is the soul of wit.” Meaning, the shorter joke will always be better than a long one. Simply put this says, why use 1000 words where only 10 will do the job just as much.

Being minimalist with words and yet still conveying the message across effectively is an art one will have to learn when it comes to advertising. The goal here is for your product to convey essential information instantly and still stand out from other products on the shelves thereby increasing the chances of a sale.